Media Partnerships and Growth Leader
Partnerships &
Programs
Here is a small sample of some of the most interesting and proud moments of my professional career
CMT Music Awards
Turning a New Page
As director of the Bandsintown brand sales team, Adam lead and executed a multi-touch promotional campaign for CMT Music awards week in Nashville.
This first of its kind program, repurposed Bandsintown's discovery and recommendation platform to meet the needs of the client and help concert goers stay informed while navigating downtown Nashville's live performances.
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The program was such as success, CMT became a valued client and Adam closed deals based on their recommendation to other Viacom subsidiaries such as MTV & BET.
New Business Growth
An Innovative Solution
As the new business lead on Lemonade Growth team, Adam works with countless partners to drive revenue for his company.
Adam has established close working relationships with publishers such as Forbes, US News and NerdWallet. These close ties have enabled Lemonade to capitalize on their high domain authority and drive profitable growth.
The Velvet Underground Experience
A Story of Success
Working with partners who sourced all the material on display, Bandsintown co-produced The Velvet Underground Experience in NYC from Oct-Dec 2019.
Adam was instrumental in bringing on partners for this project. Ultimately selling sponsorships to Citi Bank as the official credit card partner and Tidal as the official streaming audio partner.
Homepage Takeovers
Turning a New Page
Adam prides himself on his willingness to lean into risk by testing new initiatives with trusted partners. This insurance takeover with Centerfield was the first of its kind for their brands safehome.com and security.org.
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Because of Adam's ability to illustrate a shared vision he was able to carve out an exclusive offering for Lemonade to pioneer this new solution.
Virtual Meet and Greets
An Innovative Solution
When all live shows were quickly cancelled at the beginning of the pandemic in April ’20, Adam was eager to help recover lost revenue in any way he could.
Bandsintown quickly pivot’d and embraced both live streams on twitch as well as virtual meet and greets on Zoom for artists & fans.
In a display of Adam’s versatility, he became the defacto host of the meet and greets. He worked alongside the artist relations team to book talent and took the reins on organizing, promoting and MC’ing the live interactions.